An Introduction to Mag+
Introduced April 2010 – Bonnier partnered with Berg London on the launch of Popular Science+, the first title on the publisher’s digital magazine platform, Mag+.
Mag+ is a project that Bonnier’s global R&D task force and BERG, London had been working on for months, and since Apple’s unveiling of the iPad, the team kicked things into full gear with Bonnier’s editorial teams around the world to re-envision Bonnier titles in tablet form. Popular Science+ is the first to launch, with its iPad version available in iTunes started [April 2010].
According to a Bonnier rep, the company’s design vision for Mag+ is “to avoid what our friends at BERG call ‘a wrist screen running clock software’ —we wanted to build the watch. It should feel like you are touching the actual magazine, using your natural body language—not looking through the screen and layers of buttons.”
Now in 2011, Mag+ is up to version 3.0.1
Mag+ Downloads and documentation (as of December 2011)
- Get the free Mag+ for InDesign application here.
- Get the Mag+ Reviewer app for iPad, version 3.0.1 here.
- For Mag+ free webinars, click here
- For Mag+ Showcase, click here.
Mag+ Tools 3.0 – Installation Video
Mag+ Tools 3.0 – Installation from Mag+ on Vimeo.
How to install the Mag+ Tools version 3.0. Easier than ever!
What is Mag+? Video
What is Mag+? from Mag+ on Vimeo.
Wondering what the heck this Mag+ thing is? Here’s a quick overview of what the system is and how it works.
Mag+ – For Creatives, by Creatives Video
Mag+ – For creatives, by creatives from Mag+ on Vimeo.
Check out this video we just put together with real clients—editors, art directors and publishers—talking about Mag+. It’s a great intro to the system, with lots of cool examples.
Sliding Content via HTML Video
Sliding Content via HTML from Mag+ on Vimeo.
How to install the Mag+ Tools version 3.0. Easier than ever!
Creative Use of Layers Video
Creative Use of Layers from Mag+ on Vimeo.
The Power Broker, from Popular Science. This feature story employs a common single-text-column reading experience, but creatively uses masks on the A layer (inspired by the style of the opening illustration) to subtly hint at the changing photos in the background and keep the reader’s attention on the copy.
VintageMUM, by Diana Ortscheid and Marie Stübner, Sweden, Video
VintageMUM, by Diana Ortscheid and Marie Stübner, Sweden from Mag+ on Vimeo.
VintageMUM – a vintage and shabby chic inspired digital crafting & lifestyle magazine with a Scandinavian touch. We want to inspire the reader through cosy pictures and smart crafting for the whole family. With VintageMUM you will discover how easily you can create and decorate your home by following our thourough guides and illustrations. We give you crafting with a touch of love…
MILK, by Natasha Mead, Wellington, New Zealand Video
MILK, by Natasha Mead, Wellington, New Zealand from Mag+ on Vimeo.
Milk is a DIY fashion magazine exclusively for the iPad. Each issue features 6-9 new and easy to follow tutorials ranging in cost and time required. Taking it’s cues from street style and high fashion trends alike, Milk is a source of both inspiration and instruction.
Black – by Ryan Hoback, USA Video
Black – by Ryan Hoback, USA from Mag+ on Vimeo.
Black Book Brewing has launched a ‘Tussle’ campaign for home brewers to find the brewery’s next ale. As part of this initiative, they have created an iPad magazine that tells the brewery’s backstory and provides an engaging and exploratory experience designed to enlighten users about the world of home brewing. Through storytelling, photography and interactive design, this magazine gives people the chance to learn, share and become part of something special.
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Thank you for writing about us. Means the world to us. Super thanks and Happy New Year! /Linda