London Olympics 2012 Creative – Ticket Design Revealed
The ticket design for the London 2012 Olympics was released on Wednesday, May 16. Design is by Futurebrand, while Locog is behind the overall design for London Olympics 2012.
The bright ticket design features a pictogram of the particular sport while the trademark 2012 sloped typeface has been omitted, designers favoring a clearer font.
Information seems to be driving the design, with the colour scheme reflecting that of the venue, in order “to help spectators reach their destination” claims Locog.
The opening ceremony ticket is colored in gold with one design featuring trumpets.
Each ticket bears the name of the booker, a hologram, and the price paid for the ticket, in order to reduce counterfeiting (the name is featured in the same place as “Mrs A N Other” on the picture).
The colors used are the same as for the logo, but use of overlays, shadows, and hues give the design more debt than the flat logo and online design.
In the samples shown there is no ticket using the green color.
A special typeface was created for London 2012. It is used for all communications and key messages. It is intended to convey energy and dynamism.
Although the London Olympics 2012 font has a restricted use, it is available for free download.