Copywriting And Copy Editing
COPYWRITING
Shortened and edited text from Wikipedia: Copywriting is the use of words to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to such promotional situations, regardless of media (as advertisements for print, television, radio or other media). The author of newspaper or magazine copy, for example, is generally called a reporter or writer or a copywriter.
Thus, the purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act—for example, to buy a product or subscribe to a certain viewpoint. Alternatively, copy might also be intended to dissuade a reader. Copywriting can appear in direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media.
Content writing on Web sites is also referred to as copywriting, and may include among its objectives the achievement of higher rankings in search engines. Known as "organic" search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on Web pages, writing in a manner that readers would consider normal.
COPY EDITING
Shortened and edited text from Wikipedia: Copy editing (also copy-editing and copyediting) is the work that an editor does to improve the formatting, style, and accuracy (but not content) of a manuscript. Copy (as a noun) refers to written or typewritten text for typesetting, printing, or publication. Copy editing is done before the work of proofreaders, who handle documents before final publication.
The "Five Cs" summarize the copy editor's job: make the copy (i) clear, (ii) correct, (iii) concise, (iv) comprehensible, and (v) consistent; that is: make it say what it means, and mean what it says.
Typically, copy editing involves correcting spelling, punctuation, grammar, mathematics, terminology and jargon, timelines, and semantics; ensuring that the typescript adheres to the publisher's house style; and adding headlines and standardized headers, footers, etc. The copy editor is expected to ensure that the text flows, that it is sensible, fair, and accurate, and that it will provoke no legal problems for the publisher. A copy editor may abridge a text, by "cutting" and "trimming" it, to reduce its length to fit publishing or broadcasting limits or to improve its meaning. This is particularly so in periodical publishing, where copy must be cut to fit the layout and text amended to make it appear full on the page with no 'short lines.'
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Copywriting
