Australian online retailer implements ‘Internet Explorer 7 Tax’
To encourage customers to enter its website with a more up-to-date Internet browser, Australian online retailer Kogan has claimed to have implemented the world’s first ‘Internet Explorer 7 Tax.’
According to a blog post on Kogan’s website, a new 6.8% tax will be implemented on all products purchased by customers who insist on using the ‘antique browser.’
The humorous message reads:
Internet Explore 7 Tax
It appears you or your system administrator has been in a coma for over 5 years and you are still using IE7. To help make the Internet a better place, you will be charged a 6.8% tax on your purchase from Kogan.com.
This is necessary due to the amount of time required to make web pages appear correctly in IE7.
It seems like an innovative way to get people to upgrade their Web browser.