Print-to-Pin by Digimarc
Pinterest-enable publications with Digimarc® Discover.
Note: Holtermann Design LLC has not yet tried the back-end setup of this system. However, the apps are working well. –Michael Holtermann
Introducing Digimarc’s Print-to-Pin Solution
The inherent appeal of Pinterest is how simply and elegantly people can organize and share all their beautiful and interesting finds from the web. Now, readers can pin images from printed publications as easily as pinning from a website.
Digimarc Discover enables a Print-to-Pin solution where readers can re-pin images they love directly from the pages of a publication — enhancing reader engagement and providing a direct link to Pinterest. With digital watermarking, readers can pin images and content whenever and wherever they are most inspired.
Using Digimarc Discover technology, a publication can digitally watermark images, branded mobile response codes, or text areas to provide the direct link from print to the pinned image or pinboard on Pinterest.
Publications, brands, and advertisers can digitally watermark images, branded mobile response codes or text areas (examples shown below) to provide the direct link from print to the pinned image or pinboard on Pinterest. Note that the following graphic is not digitally watermarked. Click here for a demo sample of the Print-to-Pin solution.
The Print-to-Pin Workflow
The following showcases the workflow of a Pinterest-enabled real world success: Digitally watermarked page in House Beautiful, June 2012, Kitchen of the Month.
Simple as 1, 2, 3
According to Digimarc, it’s simple to Pinterest-enable publication. After the Pinterest account is created, Digimarc recommends the following steps:
Select which printed images will be pinnable
In the publication, choose which image or images that will be made pinnable and add these to the desired pinboard on a Pinterest page. After finalizing the print layout, use the Digimarc Discover Online Services Portal to embed the selected images with a unique digital watermark. The digital watermark can be linked to either a Pinterest pinboard or to a specific image within a pinboard. This is important since the pinned version is the first stop in the reader’s Print-to-Pin experience.
In each issue, make sure readers know how to download the Digimarc Discover app or a custom Digimarc-enabled app (iTunes App Store/Google Play) and provide brief instructions for how to use it.
Extend the experience
Once readers re-pin one of the images, their pin now links back to the website for additional engagement opportunities, the retailer’s website for online purchase, or other specified online destination.
To Pinterest-enable a publication, use the Digimarc Discover Platform. Sign in to the Online Services Portal, digitally watermark images and connect them to their URL on Pinterest.
Download apps and try it out
- Download the Digimarc Discover app or the House Beautiful Connect app to your smart phone.
- Open the sample magazine page
- Leave the PDF open onscreen or print on your inkjet or color laser printer using the best quality settings
- Launch either the Digimarc Discover app (iTunes App Store/Google Play) or the the House Beautiful Connect app (iTunes)
- Focus your device’s camera on the page to experience Print-to-Pin℠
The Digimarc’s Print-to-Pin Solution pdf can be downloaded here.
Michael Henrik Holtermann, a native of Norway, has lived and worked as a graphic designer and photographer in New York for 24 years. In 2008 he started Holtermann Design LLC, a design shop in the East Village of Manhattan. michael @ holtermanndesign.com