QR-CODE HOTEL – DUBAI STUDIO CITY
Code Unique Hotel – Söhne & Partners
Once Paul Auster said – “the settler way westward through the whole American continent always going against the sunset – was their motivation to discover the continent. Arriving at the pacific, the way westward found his end – but then they found a new way to explore their dreams, to give their illusions a possibility to go on, they found it in creating movies.”
Dubai Studio City will be another Mecca of the global illusions-industry. It is a logical consequence of Dubai’s city history. Following the essence of Paul Auster’s statement, Dubai found his new way to create fictions in making movies.
In this context the strongest expressions for fictions are science fiction movies, because in sci-fi movies the journey goes on and it never ends, it’s just a question of creativity. The medium for the fiction trip is the spaceship. The hotel Söhne & Partners designed is also a medium – a medium for hospitality. But it’s not a spaceship, because it cannot fly – just in movies.
It is the inverse of a spaceship; it is a space harbor for business people, actors, and people who wants to taste the atmosphere of illusions.
As a metaphor, the harbor stands for a way through, an interface – a place where illusions are coming true or also new challenges. Hotels are quite similar, because people in a hotel are also on a way through and looking forward to the next future.
The CODE UNIQUE HOTEL at Dubai Studio City is a place for offering a premium service to all travelers with the best amenities to make the stay of the guests more pleasurable and especially – inspirational.
“A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response,” as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan where they are currently the most popular type of two dimensional codes. Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (known as mobile tagging). QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards, or just about any object that users might need information about.
Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks.
There is a message behind the code – but who knows it? It doesn’t look like any of the surfaces cover the whole code, so it will be anyone’s guess.